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Environment - Dame Ellen starts her own Sustainability Foundation

Tuesday, September 7, 2010   (Image © Rick Tomlinson)
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Dame Ellen MacArthur says she learnt about sustainability from her experiences sailing around the world. She told BBC Radio 5: "Having collected everything I would need for my survival for two and a half months and having to manage it...I had a real idea of the notion of finite." MacArthur has set up an educational foundation to promote sustainability. Key objectives include: To provide a framework for change through inspirational content, education programs and communication. To help seed the future economy with people with the knowledge and skills to build a sustainable future. To engage with industry and showcase what is already happening in this area and challenge the status quo. For more of ellen's plans, visit the Foundation's Web site.




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